Blog & Resources
Headless and composable commerce with Hydrogen, React, and Next.js.
“Headless” is often talked about as a single thing, but headless commerce actually encompasses a range of architecture patterns — different ways of structuring a headless (or partly-headless)…
Read article →If you’re building or considering a headless Shopify storefront with a modern React framework (Next.js, Shopify’s Hydrogen), you’ll encounter React Server Components (RSC) — a significant evolution in…
Read article →One of the main reasons brands go headless is performance — a custom, optimised front-end can be very fast. But that speed doesn’t happen automatically; it comes largely…
Read article →“Headless commerce” is one of the most talked-about concepts in ecommerce, and one of the most muddled — it’s surrounded by hype, jargon, and vendor marketing that often…
Read article →When people talk about headless Shopify or custom storefronts, the technology underneath is largely the Storefront API — Shopify’s API for building custom shopping experiences. Understanding the Storefront…
Read article →Headless commerce is almost always discussed as a binary: either you’re on a normal Shopify theme, or you go fully headless with a custom storefront, with all the…
Read article →Inventory is the unglamorous discipline that quietly makes or breaks ecommerce profitability. Order too much and you’ve got cash tied up in stock that isn’t selling, storage costs,…
Read article →For a lot of brands that go headless, the real driver isn’t performance — it’s content. Shopify is excellent at commerce and merely adequate at content management, and…
Read article →So you’ve decided headless is right for your store — you’ve got the specific need, the budget, and the ongoing development capacity, and you’ve honestly concluded a great…
Read article →When brands evaluate going headless, they usually anchor on one number: the build quote. The agency says it’ll cost a certain amount to build the storefront, and that…
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