Blog & Resources
Technical and content SEO for Shopify, including Core Web Vitals, structured data, and GEO for AI search.
Your store’s navigation — the menus, links, and structure shoppers use to move around — does double duty: it shapes the user experience (helping shoppers find what they…
Read article →Two features that make large collections usable for shoppers — pagination (splitting a big collection across multiple pages: page 1, 2, 3…) and faceted navigation (letting shoppers filter…
Read article →SEO without measurement is guesswork — you can’t know what’s working, what isn’t, or whether your efforts are paying off without tracking the right data. For Shopify SEO,…
Read article →AI Overviews — the AI-generated summaries that increasingly appear at the top of Google search results, answering the query directly — are one of the most significant changes…
Read article →An SEO audit is a systematic review of your store’s SEO — assessing what’s helping and hurting your search performance across technical health, content, on-page optimisation, and more…
Read article →Featured snippets (the answer boxes Google sometimes shows at the top of search results, above the regular results, directly answering a query — often called “position zero”) are…
Read article →Selling internationally (as the Markets and going-international discussions cover) brings a specific SEO challenge: international SEO — ensuring the right version of your content ranks for the right…
Read article →AI search engines — ChatGPT, Perplexity, Google’s AI features and AI Overviews, and others — answer users’ questions by drawing on and synthesising web content, and increasingly citing…
Read article →EEAT — standing for Experience, Expertise, Authoritativeness, and Trust (Google added the first “E,” Experience, to what was previously E-A-T) — is a framework Google uses to assess…
Read article →The product description is a small piece of text doing two big jobs: helping your product page rank in search (SEO — being found by people searching for…
Read article →Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.
