Blog & Resources
Technical and content SEO for Shopify, including Core Web Vitals, structured data, and GEO for AI search.
Site speed matters for Shopify stores on two fronts that reinforce each other: it affects SEO (speed and Core Web Vitals are ranking factors, as the Core Web…
Read article →FAQ schema is a type of structured data (JSON-LD) that marks up a list of questions and answers on a page, telling search engines (and AI engines) explicitly…
Read article →Most Shopify SEO advice focuses on ranking nationally (or globally) for product and category searches, which makes sense for pure ecommerce. But many Shopify merchants also have a…
Read article →Core Web Vitals are Google’s set of metrics for measuring real-world user experience on web pages — specifically loading performance, visual stability, and interactivity — and they matter…
Read article →Site architecture — how your store’s pages are organised, structured, and linked — is one of the foundational, often-underappreciated parts of ecommerce SEO. It affects how search engines…
Read article →Images are central to ecommerce — your products are largely sold through visuals, your pages are image-heavy, and shoppers engage with images more than almost anything. Yet images…
Read article →Structured data, or schema markup, is one of those SEO topics that sounds intimidatingly technical but is practically valuable and worth understanding even if you’ll never write a…
Read article →Keyword research is the foundation of SEO — it tells you what people actually search for, so you can target the right terms with the right pages. Done…
Read article →Internal linking might be the highest-return, lowest-cost SEO work most Shopify stores never bother with. It costs nothing but attention, it helps both search engines and shoppers, and…
Read article →Few things spike a store owner’s adrenaline like opening the analytics and seeing traffic has fallen off a cliff. The instinct is immediate panic followed by frantic action…
Read article →Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.
