Blog & Resources
Technical and content SEO for Shopify, including Core Web Vitals, structured data, and GEO for AI search.
Structured data, or schema markup, is one of those SEO topics that sounds intimidatingly technical but is practically valuable and worth understanding even if you’ll never write a…
Read article →Keyword research is the foundation of SEO — it tells you what people actually search for, so you can target the right terms with the right pages. Done…
Read article →Internal linking might be the highest-return, lowest-cost SEO work most Shopify stores never bother with. It costs nothing but attention, it helps both search engines and shoppers, and…
Read article →Few things spike a store owner’s adrenaline like opening the analytics and seeing traffic has fallen off a cliff. The instinct is immediate panic followed by frantic action…
Read article →Most ecommerce blogs are a graveyard of good intentions. A few posts from launch enthusiasm, a “5 ways to style our product” piece, a holiday gift guide from…
Read article →“Duplicate content” is one of those SEO phrases that makes store owners nervous, partly because of a persistent myth that there’s a “duplicate content penalty” that’ll tank your…
Read article →There’s a lot of advice out there about product page conversion — how to lay out images, where to put reviews, how to write a buy box. I’ve…
Read article →Here’s something I notice on almost every store I look at. The founder has poured energy into the homepage and maybe a blog, the product pages are decent,…
Read article →Technical SEO is the part nobody wants to do. It’s not glamorous, you can’t screenshot it for Instagram, and the payoff is invisible — you don’t notice good…
Read article →A customer used to type a question into Google, scan the results, and click. Increasingly, they type it into ChatGPT or Perplexity instead, read a synthesized answer, and…
Read article →Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.
