Best Apps & Tools
Best Shopify Bundle Apps
Bundling is my favourite way to increase average order value, because it is almost the only one that customers actively appreciate. An upsell asks someone to spend more.…
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Best Apps & Tools
Discover the best Shopify apps and tools to improve store performance, marketing, SEO, and sales.
Best Apps & Tools
Best Shopify Search & Filter Apps
Here is a statistic worth internalising before you think about apps: shoppers who use site search convert at a substantially higher rate than those who only browse. They…
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Best Apps & Tools
Best Shopify Page Builders: Shogun vs PageFly vs GemPages
Page builders solve a real problem. Your marketing team wants to launch a campaign landing page on Thursday, your theme does not have the layout they need, and…
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Best Apps & Tools
Best Shopify SEO Apps (and Which You Can Skip)
The Shopify App Store has a lot of SEO apps, and a significant share of them are selling you things the platform already does, things that do not…
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Best Apps & Tools
Best Shopify Upsell and Cross-Sell Apps
Upsell apps are the easiest way to increase average order value and the easiest way to damage your conversion rate, often with the same installation. The difference is…
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Best Apps & Tools
Best Shopify Loyalty & Rewards Apps
Loyalty programs occupy an odd place in ecommerce. Every retention guide recommends them. Every loyalty app promises transformed repeat-purchase rates. And a large share of the programs actually…
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Best Apps & Tools
Best Shopify Subscription Apps Compared
Subscription apps are the single stickiest decision in your app stack. Swap your review app and you lose some display formatting. Swap your subscription app and you are…
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Best Apps & Tools
Best Shopify Review Apps (Beyond Judge.me and Yotpo)
Reviews are the highest-leverage social proof on a product page. For most products, shoppers trust the review section more than anything the brand writes about itself, and a…
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