Liquid Web Developers

Fashion & Apparel

Deliver stylish yet comfortable, high-quality clothing to fierce, well-dressed ladies.

Founded in 2020 during the height of the pandemic, Loungewear Republic was born out of a desire to uplift and empower women.

Lounge Wear Republic
📈

Mobile PageSpeed

48 → 92

💰

Conversion rate

+24%

🔍

SEO rankings

preserved post-migration

The challenge

A higher-ticket catalog needed premium presentation and fast, flawless imagery.

The brand wanted maximum performance and design flexibility beyond a theme.

Our solution

We built a headless storefront on Hydrogen and Oxygen with optimized imagery and engraving/customization flows.

We ran a CRO program targeting trust signals, guarantees, and PDP clarity for higher-value buyers.

We retained Shopify’s secure checkout while owning the storefront experience.

Before & after

MetricBeforeAfter
Mobile LCP3.9s1.6s
Conversion rate1.1%1.4%
AOV$210$242
The headless build gives us the performance and flexibility we wanted, and conversion improved.
- Laura D

Want results like these for your store?

Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.