Fashion & Apparel
We're Gymshark. We exist to unite the conditioning* community.
Our Gymshark family of employees, athletes and followers is now over 10 million strong, with a total social media following of over 18 million and customers in over 200 countries across our 14 online stores.
Conversion rate
+24%
SEO rankings
preserved post-migration
Mobile PageSpeed
48 → 92
The challenge
Slow mobile pages were wasting paid ad spend and suppressing subscription sign-ups.
The subscription flow was confusing, contributing to high early churn.
Our solution
We ran a Core Web Vitals audit and removed heavy scripts, optimized the hero and images, and reduced JavaScript to improve INP.
We rebuilt the Recharge subscription widget and customer portal and added Klaviyo winback and dunning flows.
We ran CRO tests on the PDP and subscribe-and-save offer.
Before & after
| Metric | Before | After |
|---|---|---|
| Mobile LCP | 5.2s | 2.0s |
| INP | 420ms | 160ms |
| Subscriber retention (90d) | 61% | 72% |
“Our store finally loads fast, and the new subscription flow keeps customers around longer.”
Want results like these for your store?
Book a free consultation or request a free Shopify audit. We will review your store and share specific, prioritized opportunities — no obligation.