Big Companies and Brands Using Shopify in 2025

Look, I get it. When you’re trying to decide which platform to build your online store on, you want proof that it actually works for serious businesses. Not just “works” in the technical sense—but actually helps brands grow, scale, and make real money.

That’s why I put together this deep dive into major companies using Shopify. We’re not talking about random startups here (though plenty of those succeed on Shopify too). I’m talking about brands you’ve actually heard of. Companies with millions in revenue. Celebrity-backed businesses. Heritage brands that have been around longer than the internet itself.

Here’s what surprised me while researching this: the variety is insane. You’ve got billion-dollar fitness brands sitting next to independent fashion labels. Energy drink giants sharing the platform with sustainable deodorant startups. If there’s one thing this tells us, it’s that Shopify isn’t just for one type of business.

The other thing? These companies didn’t just randomly pick Shopify. They chose it after evaluating every option available—custom builds, enterprise platforms, you name it. They had the budget for anything. They went with Shopify anyway.

So let’s get into it. I’ll walk you through 27 brands that trust Shopify with their entire online operation, and more importantly, why they made that choice.

27 Of The Biggest Ecommerce Companies and Brands Using Shopify and Shopify Plus

Before we jump into individual brands, let’s talk about what Shopify Plus actually is. You’ll see it mentioned a lot throughout this article.

Shopify Plus is basically Shopify on steroids. It’s designed for high-volume sellers who need things like custom checkout experiences, multiple store management from one dashboard, and—this is crucial—the ability to handle massive traffic without the site collapsing. You know how some websites crash during Black Friday sales? Shopify Plus is built specifically so that doesn’t happen to you.

The brands below mostly use Shopify Plus because they’ve outgrown regular Shopify’s capabilities. But here’s the beautiful part: they all started somewhere smaller. Shopify grows with you. You’re not locked into enterprise pricing from day one.

Alright, let’s meet these brands.

1. Gymshark

I have to start with Gymshark because their story is genuinely wild. Ben Francis started this brand in 2012 when he was 19 years old, working out of his parents’ garage in Birmingham, England. He was literally stitching gym clothes between his university lectures. Fast forward to today, and Gymshark is valued at over £1 billion.

They’ve been on Shopify since the early days, and there’s a reason they never switched. When Gymshark drops a new collection, thousands of fitness enthusiasts hit their site at the exact same second. I’m talking coordinated, military-precision shopping. Their drops are like Supreme releases for gym rats.

What I love about their Shopify setup is how they’ve built this massive community feel into their store. It’s not just a place to buy leggings and protein shakers. They’ve integrated workout content, athlete profiles, and this whole lifestyle vibe that makes you want to be part of the Gymshark family. That’s the flexibility of Shopify showing itself—you can make it whatever you need it to be.

The mobile experience is particularly smooth. Given that most of their audience is scrolling through Instagram between sets at the gym, that mobile-first approach pays off big time. Shopify’s themes are built responsive from the ground up, which means Gymshark didn’t have to spend a fortune making their site work on phones.

2. Huel

Huel took the meal replacement concept and actually made it not terrible. Their complete nutrition powder and ready-to-drink meals have built a cult following among people who view eating as more of a necessary inconvenience than a joy (you know who you are).

What’s interesting about Huel from a Shopify perspective is their subscription model. Most of their customers aren’t buying one bag of powder and calling it done. They’re signing up for regular monthly deliveries, which means Huel needs sophisticated subscription management. Shopify handles this through various apps and customizations, but the key is reliability—no one wants their meal replacement subscription to randomly fail.

They ship to dozens of countries, which brings up another Shopify strength: international commerce that doesn’t require building separate stores for each market. Huel can manage pricing in pounds, euros, and dollars, all while calculating appropriate shipping costs and taxes. That backend complexity would cost a fortune to build custom, but Shopify includes it more or less out of the box.

Their site design is clean and minimal, matching the no-nonsense vibe of the product itself. You’re not here for fancy animations and marketing fluff. You want to know the nutritional breakdown, order your subscription, and get back to whatever you were doing. Shopify’s customizable themes let Huel create exactly that experience.

3. Absolute Collagen

Britain’s number one collagen supplement brand runs entirely on Shopify, which tells you something about how well the platform handles subscription health and beauty products. Collagen supplements are interesting because they require sustained use to see benefits—this isn’t an impulse purchase category.

Absolute Collagen has built their entire business model around subscriptions, with customers receiving regular deliveries of their liquid collagen sachets. The Shopify subscription apps they use allow customers to easily adjust delivery frequency, pause subscriptions, or modify their orders—all without requiring customer service intervention.

What stands out about their Shopify implementation is the educational content. Before someone drops £60 on a month’s supply of collagen, they want to understand what it actually does. Absolute Collagen uses Shopify’s built-in blogging platform to publish research, testimonials, and explainers that build trust before asking for the sale.

The checkout process is optimized specifically for subscriptions, which is different from one-time purchase stores. They make it crystal clear what you’re signing up for, when charges occur, and how easy it is to cancel. That transparency, combined with Shopify’s reliable billing system, has helped them build a subscription base that powers consistent recurring revenue.

4. Condor Cycles

This one’s fascinating because Condor Cycles has been handcrafting bicycles in London since 1948. They’re not some trendy startup—they’re a genuine heritage brand that makes bespoke bikes for serious cyclists. And yet, they chose Shopify for their digital transformation.

Selling custom bicycles online is genuinely complex. You’re talking about products that cost thousands of pounds, with dozens of configuration options, where customers need detailed specifications to make informed decisions. Shopify’s product variant system handles this complexity surprisingly well.

Condor uses a bike builder tool integrated into their Shopify store that lets customers select frame size, components, colors, and accessories. Each choice updates the price in real-time and shows visual previews of the final product. That kind of customization would typically require expensive custom development, but Shopify’s flexible architecture made it possible without starting from scratch.

They also have physical retail locations, and this is where Shopify’s point-of-sale integration becomes crucial. Whether someone buys in-store or online, everything syncs through one system. Inventory stays accurate, customer data lives in one place, and the experience feels cohesive regardless of how someone chooses to shop.

5. Allbirds

Allbirds disrupted footwear by proving you could make comfortable, stylish shoes from sustainable materials like merino wool and eucalyptus fiber. As a certified B-Corporation, their environmental mission isn’t marketing spin—it’s core to everything they do.

Their Shopify store reflects this commitment in a way that goes beyond just saying “we’re sustainable.” Every product page includes a carbon footprint calculation for that specific shoe, showing exactly how much CO₂ was produced during manufacturing. That data is pulled from their inventory systems and displayed through custom Shopify development.

What I find compelling about Allbirds’ use of Shopify is how they’ve integrated education into the shopping experience without making it feel preachy. You can learn about their SweetFoam sole made from sugarcane, or you can just buy some comfortable shoes. The information is there if you want it, but it doesn’t block the path to purchase.

They’ve expanded internationally while maintaining their sustainability messaging across markets. Shopify Plus gives them the ability to manage separate storefronts for different countries, each with localized content, appropriate pricing, and region-specific shipping options. That’s the kind of scalability that lets a brand go from a Silicon Valley startup to a global operation.

6. Beardbrand

Eric Bandholz started Beardbrand after realizing that bearded guys like him were tired of using generic grooming products designed for clean-shaven men. He began by creating YouTube videos about beard care and style, building an audience before he sold a single product.

That content-first approach carried over to their Shopify store, which feels more like a grooming education platform that happens to sell products. They use Shopify’s blogging capabilities extensively, with guides on everything from choosing the right beard oil to mastering different beard styles.

What’s smart about their Shopify setup is how product pages are designed to answer questions and overcome objections rather than just list features. Each product includes detailed how-to videos, ingredient breakdowns, and styling suggestions. This transforms the shopping experience from transactional to educational.

Beardbrand also runs a subscription service for their core products, which again showcases Shopify’s flexibility with recurring revenue models. Customers can get regular shipments of their favorite beard oil or shampoo without having to remember to reorder. That predictable revenue stream has helped Beardbrand scale from a side project to a multi-million dollar operation.

7. Beefcake Swimwear

Here’s a smaller brand that punches way above its weight class. Beefcake Swimwear is an Australian company making bold, retro-inspired swimwear that doesn’t take itself too seriously. They’re not trying to compete with major fashion houses—they’ve carved out their own unique niche.

Their Shopify store is visually striking, filled with vibrant photography that captures the fun, body-positive attitude of the brand. This is where Shopify’s theme customization shines. You don’t need a massive tech budget to create a website that looks completely unique and on-brand.

Beefcake uses Shopify’s built-in features for things like discount codes, gift cards, and abandoned cart recovery—all the tools that bigger brands use, accessible to a smaller operation. That leveling of the playing field is one of Shopify’s genuine strengths. A boutique swimwear brand can use the same checkout optimization and email marketing automation that major retailers rely on.

They ship internationally despite being a relatively small operation, and Shopify’s shipping integrations make that manageable without hiring a logistics team. Rates are calculated automatically, tracking updates go out to customers, and the whole fulfillment process works smoothly enough that they can focus on designing new products rather than wrestling with shipping software.

8. Red Bull

Yeah, that Red Bull. The energy drink that sponsors half the extreme sports on the planet. They use Shopify Plus to power their merchandise and product stores in various markets.

Now, Red Bull doesn’t need Shopify to survive—they’re a multi-billion dollar global corporation with resources to build whatever custom platform they want. The fact that they chose Shopify Plus says something important about the platform’s enterprise capabilities.

Red Bull’s requirements include handling massive traffic spikes when they drop limited edition products or run promotions during major sporting events. Their stores need to integrate with complex inventory systems across multiple warehouses globally. They need rock-solid security because they’re a major target for fraud. Shopify Plus delivers on all of this.

What I find telling is that Red Bull could afford to hire teams of developers to build a custom platform tailored exactly to their needs. They went with Shopify Plus anyway because it’s faster, more reliable, and easier to manage. Sometimes the best solution isn’t the most custom one—it’s the one that works consistently and doesn’t require constant maintenance.

9. Wild Deodorant

Wild is tackling the ridiculous amount of plastic waste generated by disposable deodorants with their refillable system. You buy a reusable case once, then get compostable refills delivered on subscription. It’s a genuinely clever business model that requires sophisticated backend systems.

Shopify powers both their one-time case sales and subscription refills through integrated apps. Customers can easily manage their subscriptions—adjusting delivery frequency, swapping scents, or pausing shipments when they’re traveling. That flexibility is crucial because subscription services need to adapt to people’s lives rather than forcing them into rigid schedules.

Wild’s Shopify store places heavy emphasis on the environmental impact of switching from traditional deodorants. They’ve got calculators showing how much plastic waste you’ll prevent by using Wild, impact dashboards, and sustainability reports. This kind of mission-driven content integrates seamlessly with Shopify’s content management system.

The brand has grown explosively from a UK startup to an international operation in just a few years. Shopify scaled effortlessly with them, which is kind of the dream scenario—start with a simple store when you’re small, then unlock advanced features like Shopify Plus as you grow, all without having to migrate platforms or rebuild your site.

10. Rocket Dog

Rocket Dog has been making comfortable, affordable footwear since the ’90s, which means they’re navigating the transition from an established physical retail brand to a modern omnichannel operation. Their Shopify store is a crucial part of that evolution.

Managing hundreds of shoe styles across multiple categories requires robust organization. Shopify’s collection and filtering systems let customers drill down by style, size, color, and price without getting overwhelmed by options. That searchability is crucial when you’re selling large product catalogs.

What’s interesting about Rocket Dog’s Shopify implementation is how they’ve connected it to their wholesale operations. They’re not just selling direct to consumers—they also supply retailers worldwide. Shopify Plus allows them to run separate storefronts for wholesale partners, with different pricing, minimum order quantities, and terms.

The international aspect is also significant. Rocket Dog ships globally, and Shopify handles the complexity of multi-currency pricing, international shipping rates, and region-specific tax calculations. That backend complexity is invisible to customers but essential for a brand operating across dozens of countries.

11. Lazy Oaf

Lazy Oaf is a London-based independent fashion brand making clothes that look like cartoons came to life. Their aesthetic is completely unique—bold prints, quirky designs, and a refusal to take fashion too seriously.

Their Shopify store needed to capture that same creative energy, and they’ve succeeded beautifully through custom theme development. The site features unexpected design elements, playful animations, and a general vibe that matches the clothes perfectly. This customization is possible because Shopify’s theme system is built on liquid templating, which developers can modify extensively.

Lazy Oaf leverages Instagram heavily for marketing, and Shopify’s social commerce integrations let them tag products in posts and stories. Fans can go from seeing a jacket on Instagram to checking out with it in literally two taps. Removing that friction between discovery and purchase is crucial for fashion brands, where buying decisions are often impulsive and emotion-driven.

They’ve built a devoted community around their brand, and Shopify gives them tools to nurture that community through email marketing, loyalty programs, and customer accounts where people can track their “Lazy Oaf collection.” That kind of brand-building goes way beyond simple transactions.

12. Tropic Skincare

Tropic Skincare operates a hybrid model that’s genuinely interesting from a Shopify perspective. They do traditional ecommerce through their Shopify store but also run a direct-sales network of independent ambassadors who sell products through parties and personal relationships.

Managing both channels through one platform requires flexibility that Shopify provides. Their main store serves regular customers, while their ambassador program uses custom development to provide tools for representatives to manage their own sales and teams.

Tropic’s products are all natural and cruelty-free, which attracts conscious consumers who want detailed information before buying. Their Shopify store includes extensive ingredient lists, sourcing information, and educational content about skincare routines. That transparency builds trust, which is essential in beauty, where people are putting these products on their skin.

The subscription options for popular products help build recurring revenue alongside one-time purchases and ambassador sales. Shopify’s flexibility means Tropic isn’t locked into one business model—they can test different approaches and see what works best for different customer segments.

13. Cambridge Satchel

The Cambridge Satchel Company took traditional British leather school bags and turned them into a global fashion phenomenon. These aren’t mass-produced accessories—each satchel is handcrafted in England using traditional techniques.

Their Shopify store needed to convey that heritage and craftsmanship while handling modern e-commerce demands like personalization options. Customers can add monogrammed initials to their satchels, choose from dozens of color combinations, and select different sizes—all managed through Shopify’s product variant system.

What’s particularly elegant about their implementation is how they’ve integrated the customization process into the shopping flow without overwhelming people. You see the base product, then step through personalization options that update the price and show visual previews. It feels thoughtful and considered, matching the handmade nature of the product.

Cambridge Satchel ships internationally, and Shopify’s multi-currency support means customers see prices in their local currency automatically. Combined with localized shipping options and customer service, this creates an experience that feels tailored to each market despite running from a single Shopify Plus backend.

14. SKKN by Kim

When Kim Kardashian launches a product, the internet pays attention. Her luxury skincare line, SKKN by Kim, launched on Shopify Plus, which immediately had to handle millions of visitors trying to shop simultaneously.

This is where Shopify’s infrastructure really proves its worth. Lesser platforms would crumble under that traffic. Shopify Plus is built on architecture that can scale instantly to handle sudden spikes, then scale back down when things calm down. You’re not paying for peak capacity all the time—it flexibly adjusts.

SKKN products retail for hundreds of dollars, which means the shopping experience needs to feel luxurious and trustworthy. Everything from the photography to the product descriptions to the checkout process is polished. Shopify’s checkout is already conversion-optimized based on millions of transactions, which helps turn that massive traffic into actual sales.

Kim’s social media presence drives enormous traffic, but traffic without conversions is useless. SKKN’s Shopify store is optimized to move people smoothly from discovery to purchase, with clear product information, easy navigation, and a frictionless checkout that doesn’t give people time to reconsider their $250 face cream purchase.

15. Rebecca Minkoff

Fashion designer Rebecca Minkoff has been making contemporary handbags and accessories for years, building from an independent designer to an established name in fashion. Her Shopify Plus store serves multiple purposes—direct consumer sales, B2B wholesale ordering, and brand storytelling.

The wholesale functionality is particularly interesting. Major retailers who carry Rebecca Minkoff can log into a separate Shopify storefront to place orders, view line sheets, and manage their accounts. That B2B capability running on the same platform as consumer sales creates efficiency that would otherwise require separate systems.

Her physical boutiques integrate with Shopify through the point-of-sale system, creating a genuine omnichannel experience. A customer might browse online, check if their local store has the bag in stock, then go try it on in person. Or they might see something in-store, then order it online for delivery. All of this works seamlessly because everything runs through Shopify.

The site showcases seasonal collections through editorial photography and lookbooks that feel more like fashion magazines than typical e-commerce pages. That content richness is possible through Shopify’s flexible content management, which lets the brand tell stories alongside selling products.

16. Triangle

Triangl became an Instagram phenomenon before most brands understood the platform’s potential. Their neoprene bikinis were everywhere in 2014-2015, tagged in thousands of beach photos by influencers and regular users alike. That viral growth was powered entirely by their Shopify store.

When you’re experiencing explosive growth, platform reliability becomes critical. Triangl went from startup to global operation in months, and their Shopify store scaled effortlessly. There was no dramatic platform migration or site rebuild—just steady growth on the same foundation.

The visual nature of swimwear means customers need to see products from multiple angles, on different body types, and in various lighting. Triangl’s Shopify store includes extensive photography that loads quickly despite being high-resolution. Shopify’s image optimization handles compression and responsive sizing automatically, ensuring fast load times across devices.

They ship worldwide, which would be a logistical nightmare without proper systems. Shopify’s shipping integrations calculate rates for any destination, generate labels, and track packages automatically. That automation means Triangl can focus on design and marketing rather than wrestling with international shipping complexity.

17. Bremont

Bremont represents British luxury watchmaking at its absolute finest. Their mechanical watches are inspired by aviation and built with the kind of precision you’d expect from timepieces costing thousands of pounds. Selling products at this price point online requires exceptional trust and presentation.

Their Shopify store includes extensive detail about watchmaking heritage, technical specifications, and the stories behind each collection. These aren’t impulse purchases—people research extensively before buying a Bremont. The site supports that research process with rich content, high-quality photography, and detailed information about movements, materials, and craftsmanship.

Bremont also integrates their Shopify store with physical boutiques through the POS system. Customers can book appointments at boutiques, view available inventory at each location, or complete purchases online for in-store pickup. That flexibility recognizes that buying a luxury watch is often an in-person experience, but the journey might start online.

The international presence requires careful handling of pricing and availability across markets. Shopify Plus lets Bremont maintain separate storefronts for different regions while managing everything from one backend. That’s crucial for maintaining brand consistency while accommodating regional differences in pricing, taxes, and regulations.

18. Victoria Beckham

Victoria Beckham’s transition from pop star to respected fashion designer required building credibility at every touchpoint. Her Shopify Plus store needed to reflect the sophistication and quality of her ready-to-wear collections and accessories.

The site feels more like a fashion editorial than a typical online store, with lookbooks, runway videos, and behind-the-scenes content integrated throughout. Shopify’s flexibility allows this kind of custom design while maintaining reliable e-commerce functionality underneath.

Victoria Beckham sells globally, and Shopify Plus handles the complexity of different currencies, tax systems, and shipping requirements across dozens of countries. This is where enterprise-level features earn their keep—managing that international complexity would cost a fortune to build custom.

The brand also needs to manage seasonal collections, limited releases, and collaborations—each with different inventory, pricing, and availability. Shopify’s inventory management system keeps everything organized while allowing the marketing team to easily launch new collections without technical intervention.

19. Haus

Haus disrupted the spirits industry with naturally flavored aperitifs designed for how people actually want to drink in 2025. Lower alcohol content, natural ingredients, and beautiful packaging positioned them as a modern alternative to traditional spirits.

Selling alcohol online involves navigating complex regulations that vary dramatically by state and country. Haus uses Shopify’s flexible rules engine to control where products can ship, integrated with age verification services to ensure compliance. That regulatory compliance would be nightmarishly expensive to build from scratch.

Their subscription model is key to the business. Most customers don’t buy one bottle and disappear—they sign up for regular deliveries that become part of their entertaining routine. Shopify’s subscription capabilities let Haus manage recurring billing, delivery scheduling, and customer communications all in one place.

The website focuses heavily on education and lifestyle content, teaching customers about aperitif culture and how to incorporate Haus into their routines. That content marketing approach brings people in before asking them to buy, which is particularly important in a category where many Americans aren’t familiar with aperitifs.

20. Dr. Squatch

Dr. Squatch built a soap empire by marketing directly to men through memorable YouTube ads and viral content. Their rapid growth from small soap maker to major grooming brand required infrastructure that could scale quickly without constant rebuilding.

Shopify provided that foundation, handling exponential traffic growth as their marketing went viral. When your ad campaign is suddenly reaching millions of people, you need a platform that won’t collapse under the resulting traffic spike. Shopify’s cloud infrastructure scales automatically to meet demand.

The subscription program is crucial to their model—turning one-time soap buyers into subscribers who receive regular shipments. Shopify’s subscription apps make this manageable, allowing customers to easily adjust their preferences without contacting support.

What stands out about Dr. Squatch is their brand personality, which comes through in every product description and bit of marketing copy. They’re funny, irreverent, and distinctly masculine without being obnoxious about it. That personality-driven approach works within Shopify’s framework, proving you can build a unique brand voice while using a popular platform.

21. Mattel

When one of the world’s largest toy companies uses your platform, it’s a serious endorsement. Mattel runs their direct-to-consumer stores for Barbie, Hot Wheels, and other brands on Shopify Plus.

Their requirements are genuinely complex—managing vast product catalogs across multiple brands, handling seasonal traffic spikes during holidays, and coordinating with global manufacturing and distribution networks. Shopify Plus provides enterprise features while remaining usable for marketing teams who aren’t developers.

Mattel can launch limited-edition products, create exclusive online-only items, and test new concepts much faster than traditional retail distribution allows. That agility is valuable for a company used to long lead times and complex retail relationships.

The platform’s reliability during peak shopping periods is crucial. When Mattel drops a collectible Barbie or limited Hot Wheels set, thousands of collectors hit the site simultaneously. Shopify Plus handles that traffic without the site becoming sluggish or checkout failures that would lose sales and damage brand reputation.

22. Nicce

Nicce represents the new generation of streetwear brands that built their following through social media and direct customer relationships rather than traditional retail. This London-based label uses Shopify to power their global sales of contemporary street fashion.

Their success depends on dropping new collections frequently and creating hype around limited releases. That requires a platform flexible enough to support rapid product launches without requiring developer involvement for every update. Shopify’s user-friendly interface lets their team manage products, collections, and promotions independently.

The brand’s dark, edgy aesthetic comes through in their heavily customized Shopify theme. It doesn’t look like a standard Shopify store, which is exactly the point—customization capabilities let them create a unique brand experience while benefiting from Shopify’s reliable backend.

Social commerce integration is particularly important for Nicce. Their Instagram feed essentially functions as a product catalog, and Shopify’s integrations let followers shop directly from posts and stories. That seamless path from social discovery to purchase drives significant revenue for fashion brands targeting younger audiences.

23. Taylor Swift

Taylor Swift’s merchandise empire runs on Shopify, which tells you everything about the platform’s ability to handle celebrity-scale traffic and sales. When Taylor releases new music or announces tour dates, millions of fans immediately try to buy merchandise simultaneously.

This is the ultimate stress test for any e-commerce platform. Lesser systems collapse under that load, leaving fans frustrated and the business losing sales during the critical launch window. Shopify’s infrastructure is specifically built to handle these intense spikes without breaking.

Her stores showcase Shopify’s flexibility through completely different designs for each album era. The Folklore store looked entirely different from the Midnights store, which looked different from The Eras Tour store. That ability to create unique experiences for different campaigns—all running on the same Shopify backend—provides marketing flexibility that would be expensive to build custom.

Limited-edition releases and exclusive products drive urgency, and Shopify’s inventory management ensures accurate stock counts even when thousands of transactions process simultaneously. That reliability during critical moments is why high-profile launches trust Shopify rather than risking custom solutions.

24. Steve Madden

Steve Madden has dominated affordable fashion footwear for decades, and their Shopify Plus store serves as a crucial channel alongside traditional retail and wholesale. Managing hundreds of shoe styles across multiple categories requires robust product management and search functionality.

The site needs powerful filtering so customers can find exactly what they want from an extensive catalog. Shopify’s search and filtering capabilities—enhanced through apps and custom development—let people narrow down by size, color, heel height, style, and price without getting overwhelmed.

Steve Madden’s omnichannel strategy is where Shopify really shines. Customers can check store inventory online, order for in-store pickup, or have items shipped directly. That flexibility requires integration between online and physical stores, which Shopify’s POS system provides seamlessly.

The brand also manages wholesale relationships through Shopify Plus, giving retail partners access to a separate portal for ordering. Having both consumer-facing and B2B operations running on one platform creates efficiency that wouldn’t be possible with separate systems.

25. Bombas

Bombas transformed socks into a purpose-driven business with their one-purchased-one-donated model. Every pair sold through their Shopify store triggers a donation of essential clothing items to homeless shelters and organizations.

That social mission is integrated throughout the shopping experience without feeling forced or preachy. Product pages mention the donation impact naturally, and customers can track their personal contribution through their account dashboard. This integration required custom development built on Shopify’s flexible API.

The subscription program is essential to Bombas’ business model. Socks wear out, and rather than hoping customers remember to reorder, Bombas offers subscriptions that ensure regular deliveries. That recurring revenue has helped them scale from startup to major operation while maintaining their donation program.

What I find compelling about Bombas is how they balance mission and commerce. They’re genuinely committed to their social impact, but they also run a sophisticated e-commerce operation with proper inventory management, customer service, and marketing automation. Shopify supports both sides of that equation.

26. Kylie Cosmetics

Kylie Jenner’s beauty empire launched on Shopify and became one of the platform’s most famous success stories. Her Lip Kits sold out in minutes, driven by her massive social media following—and Shopify’s infrastructure handled that traffic when other platforms would have collapsed.

The brand grew from a single product to a full cosmetics line, and Shopify scaled alongside that expansion. There was never a moment where they hit a ceiling and needed to migrate to a “more powerful” platform. Shopify Plus grew with them.

International expansion has been crucial for Kylie Cosmetics, and Shopify’s multi-currency and international shipping features make that manageable. They can serve customers globally with localized pricing and appropriate shipping options without building separate stores for each market.

Product launches coordinate with Kylie’s social media posts, driving immediate traffic that would overwhelm most platforms. That reliability during launch moments is why celebrity brands trust Shopify—failure isn’t an option when you’re launching to millions of engaged followers.

27. Oh Polly

Oh Polly has conquered fast fashion by moving from design to delivery faster than traditional brands thought possible. New styles drop constantly, keeping the product selection fresh and encouraging customers to check back frequently.

Their Shopify store serves customers worldwide, which requires managing complex international shipping and customs. Shopify’s built-in features handle much of this automatically, calculating appropriate rates and managing the documentation required for international commerce.

The Instagram-first strategy drives massive social traffic to their Shopify store, where mobile optimization becomes crucial. Most of their customers discover products on Instagram and complete purchases on their phones—if the mobile experience isn’t flawless, sales don’t happen. Shopify’s responsive themes and mobile-optimized checkout convert that social traffic effectively.

Oh, Polly uses Shopify’s analytics to understand which styles resonate with customers, informing design decisions and inventory planning. That data-driven approach helps them stay ahead of trends and avoid overproduction of styles that won’t sell.

So there you have it—27 major brands proving that Shopify works at every level of ecommerce. From garage startups that became billion-dollar companies to established corporations that could afford any solution they wanted, these brands chose Shopify.

The common thread isn’t their industry or size. It’s their recognition that great products and customer experiences matter more than building custom technology. Shopify gives them a reliable foundation so they can focus on what actually differentiates their business—product quality, brand building, customer service—rather than wrestling with infrastructure.

Whether you’re just starting out or looking to migrate an established business, these examples show that Shopify can scale with you. You’re not making a decision that you’ll regret when you outgrow the platform. You’re choosing a foundation that works for small stores and billion-dollar brands alike.