Shopify Migration Strategies: Minimize the Impact on Your Shopify SEO

Shopify migration is a crucial decision for any merchant who has an established e-commerce store powered by robust SEO strategies. E-commerce store migration is a wise decision from a business point of view; however, losing heavy traffic after migration can be a setback for a business.

B2B e-commerce website migration to Shopify can cause a significant  SEO value dip, which can be challenging for your business growth after the migration is done. On the other hand, Shopify migration managed with utmost care and mindful techniques can avoid this loss.

 To enjoy the advantage of an extensive e-commerce platform like Shopify, migration is a wise move, whether it’s from Magento to Shopify or Woocommerce to Shopify.

We have been migrating e-commerce stores to Shopify, ensuring they do not miss out on reaching their global audience, just like before. We have different Shopify migration plans customized to your business requirements. 

So, let’s explore the expert tips for Shopify migration to minimize the impact on  Shopify SEO.

 List of Things to Consider for Shopify Migration SEO

Handle Hreflang Tags Carefully

You may use Shopify to establish multilingual stores under one account for various areas. The hreflang tags are the most important element to take into account while creating numerous Shopify businesses. Search engines can better comprehend page variations intended for various languages and regions thanks to hreflang tags.

The hreflang tag’s typical syntax is as follows:

<link rel=”alternate” hreflang=”langauge-location” href=”target_url”>

It notifies the search engine that a different language version of the webpage is available for a given location. To accomplish that, download and install the Multi-Store Hreflang Tags Shopify app. This is a crucial step in your migration to the Shopify platform to guarantee a green score in foreign search engine optimization.

Examine internal links

As the URL structure changes, you should also check the internal links inside the content of your website. Even if the previously set up 301 redirects would have saved you, it is best practice to replace the outdated links in the website content with new ones.

Installing The Most Effective Shopify SEO Apps

Shopify offers numerous built-in tools for search engine optimization.

But when starting with this eCommerce platform, you might still need to add a few of the crucial Shopify SEO tools. Here are some apps that are suggested for your Shopify store:

• Yoast SEO for Shopify
• Automizely Page Builder
• SEO JSON‑LD Boost by Verge
• Fire AMP
• Schema Plus for SEO
• Tiny IMG SEO Image Optimizer
• SEO Images King

Connect your new URLs to your old URLs.

Use a program to audit your website and export all of the URLs from the one you currently have. Using a spreadsheet or another tool that can assist you with this, map each old URL to the most pertinent page on the new website.

Any Shopify application can be used to generate redirects in large quantities. As an alternative, you can use Shopify admin to set up redirects. Although it requires some technical know-how to complete, everything is thoroughly described, and the interface is easy to use. Also, you can hire a Shopify website development company to ensure there is no issue during the process of Shopify store migration.

 Update the on-page components.

When migrating, on-page items are frequently disregarded. It is common to overlook updating them because focussing on the technical aspects of migration is more crucial. Making mistakes in the technical part of website development could cost you far more than simply neglecting to add appropriate tags and meta descriptions.

That does not, however, imply that you should ignore them. On your most crucial pages, you can take advantage of the migration process to update and enhance your H1s, title tags, and meta descriptions.

Wrapping Up

The possibility of making SEO mistakes when switching to Shopify is always present. When switching to Shopify, no business owner can afford to lose their hard-earned SEO success overnight. With guaranteed utmost protection of your rankings, we are ready to assist you in making a seamless transfer to Shopify. With the least downtime possible, our shopify migration services will move your store to Shopify.